image credit: zenith ©
zenith
chronomaster sport.
Designing a sports chronograph that should have/could have existed in the last 50 years. Based on legendary El Primero, the challenge was to create a unique character to compete in the crowded sport luxury sector.
zenith chronomaster sport.
An opportunity to close the "gap" between the Chronomaster and Defy series and to gain market share in the iconic sport market segment.
Using the bezel to highlight the extraordinary capabilities of the watch and conserving the iconic tri colour counters, the new Chronomaster Sport stood out.
Within a year it was Zenith's best seller, but also a completely new product.
Designed in collaboration with Sébastien Gobert and Romain Marietta from Zenith.
image credit: zenith ©
The polished black ceramic bezel capitalises on the unique 1/10th second movement, enhancing legibility with its bold contrast.
An opportunity to close the "gap" between the Chronomaster and Defy series and to gain market share in the iconic sport market segment.
Using the bezel to highlight the extraordinary capabilities of the watch and conserving the iconic tri colour counters, the new Chronomaster Sport stood out.
Within a year it was Zenith's best seller, but also a completely new product.
Designed in collaboration with Sébastien Gobert and Romain Marietta from Zenith.
image credit: zenith ©