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image credit: tag heuer ©

tag heuer connected.

Thus far Christoph Behling Design has created 4 generations of TAG Heuer Connected. In 2016 we were the first to merge Swiss craftsmanship and TAG Heuer's heritage with the functionality of a connected device.

tag heuer connected.

Bringing the DNA of a 150 year old company into the 21st century to open the brand to a new different customer group.

image credit: tag heuer ©

image credit: tag heuer ©

The 2013 version was completely modular allowing the customer to change lugs and bracelets to fit their needs.

Connected is now an established pillar in the TAG Heuer catalogue, balancing heritage with innovation. 

image credit: tag heuer ©

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