TAG Heuer is deemed the most innovative and avant-garde watch brand today, and we are proud to have been their leading design partner since 2003.

Working together to revolutionise the perception of the brand over the last 10 years, TAG is now heralded as the 'Innovation Leader' in luxury watchmaking. Together we have won more prestigious design awards than any other brand/designer collaboration in watchmaking.

We work as an 'out-house design team' based in London, merging global inspiration from the city’s creative hub together with TAG Heuer's unique vision, expertise and drive for innovation in La Chaux de Fonds, Switzerland.

This close, long-term relationship with management, engineers and design is the foundation for truly great design and consistency.